The move comes after significant public consultation, during which the Town Council actively advocated for residents, businesses, and road users to have their voices heard regarding the substantial traffic alterations. While initial proposals for traffic management generated varied opinions, the council stressed the necessity of community input.
Councillor Tim Mander, Chair of Bridgwater Town Council’s Transport Forum, commented on the outcome: “The important thing is that local people were given the opportunity to have their voices heard and Somerset Council has listened to the overwhelming public response. The decision to reintroduce two-way traffic along East Quay and Salmon Parade demonstrates that public consultation can work when communities are properly engaged.”
He further elaborated on the council's stance: “Bridgwater Town Council supported the need to invest in and improve Eastover as part of the Celebration Mile project. However, the Council did have reservations about the proposed traffic arrangements and the impact they could have on the wider town centre road network.”
“"We are pleased that Somerset Council has listened to the feedback received and is acting upon the clear desire of residents, businesses and road users to see two-way traffic restored."
The Town Council affirmed its continued support for investment in Bridgwater's town centre and the regeneration benefits anticipated from the Celebration Mile project. Crucially, it highlighted the ongoing importance of ensuring that transport arrangements effectively serve residents, businesses, and visitors.
“"This outcome shows the value of constructive dialogue and meaningful consultation. We look forward to continuing to work with Somerset Council and local stakeholders to ensure the final scheme delivers the best possible outcome for Bridgwater."
