The filming, which took place over two days in August, saw the historic street transformed and benefited around 50 cast and crew members, as well as numerous local businesses and organisations. Screen Somerset, Somerset Council’s film office, facilitated the production.
Among the adverts is one featuring excitable dogs, flowers, and a crowd of tradespeople. It also stars Frome resident Sophie Smith, who was talent-spotted while working in a bookshop on Catherine Hill. This marks her first acting role, where she plays a serene shopkeeper.
“"I was nervous, but I thought I’m not going to turn this down just because I’m frightened. It was such an amazing opportunity. It’s strange at first doing the same thing over and over again, but I was surprised by how quickly I got into it and how much I enjoyed the whole experience. Everyone was so supportive and I learned something new about myself."
Businesses on the hill, including Sherlock and Pages bookshop, were compensated for their participation. The Frome Memorial Theatre received a donation for its car parking facilities, and the Rise community venue provided catering and green room services.
Councillor Mike Rigby, Somerset Council’s Lead Member for Economic Development Planning and Assets, highlighted the economic benefits of filming in the county. "Being film-friendly and getting Somerset on screen – whether it’s an advert or a blockbuster film – is great for the economy," he stated. "It generates income for business while crews are here and then showcases our wonderful county when the finished product reaches the screen."
Mayor of Frome, Cllr Mark Dorrington, expressed pride in seeing the town featured. "We’re always proud to see Frome featured on screen, particularly when it brings opportunities and investment into the local economy," he said. "It’s fantastic that local businesses, venues and even local talent were part of this production, helping to show why Frome is such a special place to visit, work and create. If you’ve got a location or site that you think would be brilliant on film, then please do get in touch with Screen Somerset."
Richard Lines, Chair of Trustees of the Memorial Theatre, added, "We loved being able to assist the shoot. Frome has so much to offer, with great facilities to support film crews who come to our town."
