The trail, the final legacy project of the Animating the Town programme, was unveiled following a preview evening for artists, community groups, and project partners. Guests viewed photographs of the sculptures and learned about the project's journey before the official launch and an inaugural guided walk.
Funded through the Town Deal programme with additional support from Somerset Association of Local Councils (SALC), the trail celebrates Bridgwater’s unique identity through its people, industries, landmarks, and events. The three-mile route features 18 interpretation boards and 12 striking willow sculptures, including 'Little Jessie: A Horse for Bridgwater', a life-size steel sculpture of a Gypsy Cob horse created by artist Jake Bowers in collaboration with local residents.
Starting at St Matthew’s Field and ending at Cornhill, the trail guides visitors through key locations such as the town’s canal, docks, Brewery Field, riverside, and Blake Gardens. Each interpretation board shares a different story from Bridgwater’s past, highlighting its industrial, cultural, and social heritage through researched text, artwork, and design. The trail is designed to be flexible and accessible, allowing for completion in one visit or exploration in sections.
The project benefited from the support of organisations including the South West Heritage Trust, Bridgwater Heritage Group, Bridgwater Blue Heritage, and Blake Museum. The twelve willow sculptures, inspired by the town’s history, were created by a team of artists led by Serena de la Hey, with over 250 people participating in community projects involving local organisations, schools, and groups.
Councillor Brian Smedley, Leader of Bridgwater Town Council, led the official launch walk, calling the trail a celebration of the town’s heritage and its shaping communities. Councillor Irena Hubble described it as a 'wonderful celebration of Bridgwater’s rich history, culture and community spirit,' showcasing creativity and collaboration.
Jeremy James, Project Lead for Animating the Town, stated that the ambition was to create a lasting mark on the town by celebrating its people and stories. He added, 'The Heritage Arts Trail has brought together artists, heritage organisations, community groups and residents in an extraordinary way. The result is more than a trail; it is a living celebration of Bridgwater’s identity, creativity and heritage.'
The Heritage Arts Trail is one of three legacy projects from the Animating the Town programme, part of Bridgwater’s Town Deal. Other projects include the Eastover Mural and the Bridgwater Here and Now Website. These projects complement a range of temporary events that animated the town, including Luke Jerram’s Fallen Moon installation.
